Digital Marketing Manager

SynOption is a MAS (Monetary Authority of Singapore) licensed RMO (Regulated Market Operator), headquartered in Singapore focusing on institutional FX and Crypto Solutions.

Responsibilities:

We are looking for an experienced Digital marketing strategist/manager who will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and increase brand awareness.

  • The candidate will be responsible for developing and implementing all advanced digital marketing campaigns.
  • Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
  • Build and maintain companies social media presence.
  • Measure the overall ROI and KPIs of all digital marketing campaigns.
  • Identify current marketing trends and insights.
  • Optimize the costs and campaign performance based on these insights.
  • Use your analytical abilities to assess the experience of our audience over multiple channels.
  • Edit and proofread copy for promotional materials within marketing campaigns.
  • Communicate constantly with internal stakeholders throughout the campaign lifecycle and provide regular status updates.

Requirements:

Proven 5+ years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department for a B2B firm.

  • Working knowledge of managing SEO/SEM campaigns.
  • Certification of Advanced Digital Media Marketing will be preferred.
  • Ability to identify target audiences and devising effective campaigns.
  • Outstanding experience in setting up and optimizing Google Adwords campaigns.
  • Good understanding of social media and display advertising platforms.
  • Great interpersonal skills.
  • Exceptional oral and written communication skills.
  • Ability to manage and handle multiple tasks.
  • Outstanding problem-solving skills.
  • Exceptional attention to detail.

This is an individual contributor role to start with. The Job Scope would change depending on the talent/skills you bring to the table.

For a confidential chat, please email cv to shraddha.karve@synoption.com